What is Internet Marketing?

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Depending on whom you ask, the term Internet marketing can mean a variety of things. At one time, Internet marketing consisted mostly of having a website or placing banner ads on other websites. On the other end of the spectrum, there are loads of companies telling you that you can make a fortune overnight on the Internet and who try to sell you some form of “Internet marketing program”.

The term internet marketing is a broad term covering a lot of marketing solutions such as website design, search engine optimization (SEO), Google Places creation and management, social media (Facebook, Twitter, LinkedIn, etc.), video, articles, and press releases to name a few.

Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales – even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company’s overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company’s marketing mix. For some online businesses, it is the only form of marketing being practiced.

The truth is that most small businesses don’t have the time or resources to keep up with all the changes that occur online, let alone do the tasks required to execute a successful campaign. .  That engaging the services of a internet Marketer is the most feasible option available.